Google Assistive Grocery
Do your routine grocery ordering online, entirely by voice, turning an hours-long task to just minutes
My role
As Conversation Design Lead, I drove the creation of the Assistive Grocery dialogs, including onboarding, triggering grammars, voiced responses and templates, and setting and enforcing the quality bar for voice-first and voice-forward experiences. I oversaw UXR and directed changes resulting from user feedback, and led the internationalization of the product for launch with Carrefour.
Challenge
Grocery shopping is tedious and time-consuming. Building an online grocery order that meets basket store minimums takes 45-60 minutes – about the same amount of time as it takes to visit the store. How might we radically decrease the time it takes to shop for groceries, from 45 minutes to 5?
Solution
Initially launched in partnership with Carrefour in Paris, Assistive Grocery used Google search data, user preferences and personalization signals, and partner purchase history where available to automatically build a cart from a list. Assistive Shopping reduced total shopping time to 5-10 minutes in early betas.
Grocery shopping made as easy as speaking your grocery list
Building an online grocery order that meets basket minimums takes 45-60 minutes – about the same amount of time as it takes to visit the store.
Assistive Grocery aimed to lower that to 5 minutes.
With a screen
View your list, add items, and build your grocery order.
With your voice
Everything that worked on Smart Display also worked in voice only mode on speakers.
On your phone
After starting on smart display or speaker, review and finish the order on your mobile. Or do it all on your phone.
1
Start where you are
Assistive Shopping would jog your memory about your shopping list and offer to start building your cart from there.
2
Add what you fancy
Assistive Grocery learned from Conversational Shopping and 20+ rounds of UXR conducted across the US and in Paris, so dialogs were natural and cooperative across multiple turns.
3
Until you're all set
We pioneered multiple-item list additions and tapering in list dialogs, so basket-building was easy and natural...
Even fun.
4
On your way in minutes
When finished building their list their smart speaker, users were sent to phone to finish up.
Before finalizing the order, they could review and edit the proposed cart.
